Adam Sewell

Sysadmin, WordPress Developer and Entrepreneur

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Marketing: Let me get that cup of coffee for you

August 1, 2014 by adamsewell Leave a Comment

Late last year, I was driving around and passed one of our local coffee shops here in town and the idea just hit me. The idea sprang from other brain-storming sessions on business growth and marketing. I personally am not a fan of the buzz words “growth hacking” or the like because it all boils down to marketing. The trends in marketing change just as they do in any other industry and depending upon that, it more or less dictates what marketing methods you can use to grow your business.

For example in the business-to-business arena, traditional marketing does not have a decent return on investment (at least not in my experience.) Traditional marketing would include things like newspaper ads, radio commercials, billboards, etc. What we’ve had to do is find other methods of marketing that stick out from the normal methods used by other competitors or rely more heavily on word-of-mouth marketing to push us forward. The book “Guerrilla Marketing” reflects our approach much more than any traditional marketing method..

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Filed Under: Advertising, Business

Local Advertising via Hold Music and Waiting Room Music

November 28, 2012 by adamsewell Leave a Comment

I was sitting on hold the other day with one of my clients, while I was on hold, I was listening to a local radio station playing. Then it struck me, there is already a market for “on-hold music” distributed via USB drives and other sources, why not a online radio station that is geared specifically for local businesses that plays ads for various businesses in the area. For just for say $50/month, they would get an ad and it would be put in the “virtual” playlist. And using open source software like Airtime from SourceFabric one could actually do this fairly in expensively. A couple of key thoughts to do this right though.

  1. Must be high quality ads. Using professionals would be a good way to go. Get some sound clips of these professionals and test it yourself.
  2. Bandwidth could be a potential issue, so make sure you have enough.
  3. Some research would need to be done to find a device that could translate the radio stream into a format that the onsite PBX could understand.

All in all, this could be fairly easy to implement.

 

Filed Under: Advertising

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